Many times, prospective or existing clients are interested in a design consultation that provides guidance on their current marketing projects or needs. Even before a new design is discussed, we give feedback on branding and graphic design already in place to help determine target audience and message.
We look at marketing areas where the message is unclear, or where there may be an inadequate amount of information to truly understand what the business is attempting to communicate. We brainstorm ways to improve designs and help create new forms of marketing material that serve multiple purposes. Often, this process starts with a logo design, a business card, or a simple brochure.
We discuss with the client what they want their visual identity to look like (with logo design) and what visual story they want to tell (with graphic design).
We strategize ways to create projects that speak to their target audience, fit their budget, and reach their project goals.
We follow the branding style guides or brand rules set in place in both Branding and Graphic Design, ensuring that colors and fonts are consistent, graphics have a similar style, and each detail is designed to best reflect your business.
In other words, we first set out to learn who you are, understand your message, and then help you show the world why your business warrants its time, attention, and ongoing support.